Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Thursday, 6 August 2009

Music price comparison site

The internet is filled with dozens of sites that let you compare prices of things like car insurance, utilities, credit cards and even meerkats. Such sites are popular since they allow the consumer to get the best possible deal without the hassle of going to each individual store and comparing prices. Well, there is a new comparison site, imaginatively named Comparedownload.com, that allows you to compare the prices of music downloads from different stores like 7digital, Amazon, Tesco Digital, We7 and iTunes.

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Comparedownload.com is the first website in the UK that allows music fans to compare the price of music downloads and seems to have stumbled upon a gap in the market that seems so simple and obvious now that its mentioned. The website's founder, James Bott, says that it was the frustration of having to search through different sites for the cheapest price for music downloads that lead him to develop this website.

According to the International Federation of the Phonographic Industry (IFPI), only 5% of total music downloads are done so legally. This means that there is a huge market for legal downloads if the other 95% are tapped into. If the market potential for online downloads is indeed so huge, why has it taken so long for a site that allows the consumer to compare prices of downloads to be launched? And that too this isn't a venture by some business seeking to exploit a gap in the market, but the result of someone's frustration and need.

Maybe its because there aren't enough sites selling music legitimately that have huge catalogues that can be compared. The reason for that is perhaps that its too hard for sites trying to sell music legitimately to bring all the record companies together and convince them to allow a website to sell their songs. And if the website doesn't have a wide collection of songs, customers will obviously not come. The other quick and simple alternative is file sharing, which of course is illegal.

There is of course another alternative, buying a CD. But what if you only want one single, and not the whole album? Also, it’s a lot less convenient than downloading music. CD sales, according to the IFPI, dropped by about 15% last year. Of course, the music industry will be quick to put the blame for the drop on illegal file sharers who want to listen to music, but pay nothing for it. But I don't think that all those who share music do so because they are heartless or get some sort of pleasure by “stealing” someone's work, as they are often portrayed. I think it’s a bit hasty to attribute the drop in sales of CD's to online file sharing. Maybe its because the way people view music and the way they want to obtain their favourite music is changing.

Recent surveys suggest that an increasing number of people who previously got their music from file sharing are switching to legitimate music streaming sites like Last.fm, We7 and Spotify. But the business models of such music streaming is completely different from those of the music companies. Music companies want to charge the consumer for each individual download and control how many times the music is moved around whereas music streaming sites view the delivery of music as a service that would allow revenue to be generated by displaying relevant ads and through sales of complementary products like merchandise, tickets to gigs, etc. The biggest hurdle again for such streaming services I think are record labels that may need a lot of convincing to let the sites stream their music. Many are sceptical about streaming sites generating significant revenue that would compensate for the drop in CD sales.

To a certain extent, I think that it’s fair to say that the music companies are victims of their own greed and their inability to view the internet as a means of diversifying rather than viewing it as a threat to their business. There are a huge number of online retailers selling all kinds of things from books to computers and they have been operating for quite some time now. Yet, the number of online music sites are still quite low and only now beginning to increase. No wonder then that although you can buy pretty much anything on the web, it’s still relatively hard to buy music legally. It must be so hard to get them all on board and agree on particular business model that it takes somebody with utter determination and nerves of steel with financial backing to achieve a deal. Imagine the kind of problems that Steve Jobs must have faced of convincing each and every record company to make their catalogue available for sale when Apple was planning to launch the iTunes store.


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Saturday, 21 February 2009

Throwaway Fashion

The Department for the Environment, Food and Rural Affairs (Defra) has launched a "Sustainable Clothing Action Plan" co-inciding with the London Fashion Week to highlight the increasing problem of "fast fashion". Apparently, UK consumers buy around two tonnes of clothes every year, and throw away a massive 1.2 million tonnes of them every year.

Rapidly changing fashion trends means that many consumers have to keep on buying new clothes to keep their wardrobe up-to-date and to compete with their friends and peers. This means that new clothes are worn only a few times and as trends change, are then consigned to the bin.

Of the two million tonnes of clothing bought every year, only 300,000 are recycled. If the majority of the clothes are worn only a couple of times, surely more of them can be recycled. Due to the current economic crisis, donations to charities has dropped. Consumers are cutting back on their spending. If more clothes that are in a good condition are donated to the charity shops, they can then sell them on to consumers looking for a bargain which results in a win-win situation. The charity shops get their revenue, consumers can bag a bargain and there are less clothes ending up in the landfill site.

One of the reasons why consumers can afford to keep on buying new clothes and then throw them away is partly due to ready availability of cheap fashionable clothes on the high street. However, many fail to see the real story behind the cheap price tag. An investigation by BBC's Panorama last year revealed how Primark's suppliers used factories with unfair standards and also child labour to provide the consumers on the high street with cheap fashionable clothing.

Jane Milne, who is the business environment director of the British Retail Consortium, said that retailers should be "applauded, not criticised, for providing customers with affordable clothing, particularly during these tough economic times". Sure, if the low prices are due to a better, more efficient production technique. But not if someone less unfortunate than us halfway across the world is subsidising the cost for us by being exploited and made to work in unfair conditions.

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Friday, 19 December 2008

Sales rise amidst the credit crunch


According to figures released by the Office of National Statistics (ONS), the volume of sales between September and November rose by 0.5% as compared to the three months before it. This may not sound good, but compared to all the doom and gloom and the difficulty of obtaining credit, it does sound good. Also, the value of weekly sales in November were 2.9% higher than in November last year.

However, the high street retailers beg to differ with the figures. The British Retail Consortium (BRC) said that the figures released by the ONS were optimistic and painted a "rosy picture" of the current difficulties. According to BRC's own findings, the sales value actually fell by 0.4%. Experian reported that the footfall (the amount of traffic generated by shoppers visiting the stores) in stores for the first three days of the week had decreased by 11.5% compared to last year.

It seems hard to believe that the increase in the volume in sales could have lead to a increase in the value of sales. After all, the increase in the volume of sales is largely due to a wave of heavy discounting by the high street retailers, especially after Woolworths slashed its prices to get rid of its stock. It is likely that the spectacular and well-publicised offers by retailers would have made some reluctant consumers go out and spend. It is also equally likely that many who generally would have waited for Boxing Day sales have instead done their shopping before Christmas since they feel that the discounts offer good value for money. After all, there is a limit to the amount of discounts that the retailers can offer before it starts eroding their profits. So many consumers may feel that the discounts are as good as they are going to get. If this is true, what would happen is that the average amount of sales during the Christmas period hasn't really increased, but the shopping has been concentrated to a few weeks before Christmas.

The reason for this difference in figures, according to Reuters, is that the figures of "the ONS figures capture internet shopping more fully". According to the ONS, the value of online sales was £220 million in November and it accounted for 3.8% of the total retail revenues. According to Experian, its company Hitwise which is an online competitive intelligence service, found that the websites of high street retailers had 22% more visits than its internet-only rivals. This could explain why the sales have increased even though the number of shoppers visiting the stores seem to have decreased.

Many shoppers percieve the prices of online retailers to be cheaper than their high street counterparts. And this has been shown to be true in most cases. After all, they do not have to worry about expensive overhead costs like rent and sales staff. However, many shops on the high street nowadays allow their customers to haggle and bag bargains, and this is not available to online shoppers.

It would be interesting to see the figures of the overall retail sales before and after Christmas since that would allow us to see the whole picture.

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Tuesday, 16 December 2008

Inflation? Worry about Deflation instead.


It was announced today that the Consumer Price Index (CPI) fell by 0.4% from 4.5% in October to 4.1% in November. The CPI is the official measure of inflation used by the Government. The biggest factor for this fall is being attributed to the fall in crude oil prices. The average price of petrol was 95.2p. On the other hand, prices of fresh fruit and vegetables and non-alcoholic beverages is said to have risen compared to last year.

Although the drop is good news, the rate of inflation is still twice the official target of 2%. So, Mervyn King, the governor of the Bank of England put pen to paper and wrote a letter to the Government explaining why the rate of inflation had not hit the target. The governor of the Bank of England is required to write a letter to the Government whenever the rate of inflation is either 1% above or below the target and explain the possible action the BoE might take to solve it. However, Mervyn King feels that the next time he has to write a letter to the Government, it may not be about the reasons for inflation, but deflation instead.

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What are Inflation and Deflation?

Inflation is regarded to be a bad thing since it means a rise in prices, which is a bad thing for shoppers. Then, deflation must be a good thing, right? In the short term, yes it is. In the long term though, its a dreadful thing. To understand why a drop in prices is such a bad thing, one has to understand the meaning of the terms "inflation" and "deflation" and its causes. Inflation is the general increase in prices or, it is the decrease in the purchasing power of money. There are two possible causes; either the cost of production has increased, like the cost of raw materials or labour, or demand is out stripping supply. Take for example a rise in price of a NintendoWii games console. This may be due to a rise in the cost of materials and parts and workers who produce it. Or it could be that the number of units available is less than the number of people wanting to buy it, so the price goes up. Around Christmas, it is likely for the latter to be true. It wouldn't be unusual around this time to find a NintendoWii on eBay at twice its retail price.

Deflation is the persistent decrease in prices. This happens when supply outstrips demand which could happen due to a surge in productivity. Or, like in the current climate, consumers rein in their spending which means that shops have to cut prices to entice customers to spend. If this happens a couple of times, it creates an anticipation of further cuts in the future. So, although consumers may have the purchasing power, they postpone certain purchases since they would be cheaper in the future. Its a self-fulfilling prophecy where consumers postpone their spending thinking that there would be price cuts, and sure enough, shops cut the prices to persuade shoppers to loosen their purse strings. Good news for shoppers, bad news for businesses. Businesses experience cash flow problems and their staff would have to accept a pay cut or even lose their jobs. So, debt becomes expensive because one owes the same amount of money, but has less income to meet it. Signs of deflation can already be seen on the high-street. Retailers are offering massive discounts, the likes of which are usually seen after Christmas, because they are desperate to clear their stock. And the consumers know this and know that further discounts will follow eventually.

It will be interesting to see how Mervyn King and the Government will go about coaxing the shoppers to spend their money.

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Wednesday, 19 November 2008

Spend, Spend, Spend


According to recent figures from the British Retail Consortium (BRC), the value of total UK sales as of October 2008 were down 2.2% on a like-for-like basis as compared to last year. Food and Drink was the only sector to have shown an increase in sales. Consumers are cutting back and postponing purchases that are not needed and focusing on the wants instead. Buying patterns are changing as well since many now prefer to cook at home from scratch and are focusing on products that offer them value for money and are actually actively seeking out promotions, discounts and offers.

This is bad news for retailers who are desperately depending on Christmas sales this year more than ever. No wonder then that for many high street retailers, Christmas has indeed come early this year. Discounts and promotions which are normally seen after Christmas are beginning to make their way into stores at a high street near you- five weeks before Christmas.

Leading the way is Debenhams, who is having a “spectacular” three-day sale, starting today, where many of the products are going to be 20-25% cheaper. But its Marks & Spencer who is receiving the most attention and media coverage for its “20 % off” sale for only one day-tomorrow. Other high street retailers are likely to join the battle to fight for every penny of the consumer’s disposable income this season. In the coming weeks leading up to Christmas, more and more such promotions will come out to entice people to come in and spend their money.
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But, as Gillian Lacey-Solymar pointed out on BBC’s Working Lunch, these promotions are likely to happen on weekdays. This is because the promotions are meant to draw people into the stores, which they do anyways on weekends, and so there is no point offering them heavy discounts then if they are likely to settle for less.

It is highly unlikely that these promotions will have a huge impact since people will only buy it if they perceive it as value for money and more importantly, if it is on the top of their priority list. The truth is, people are still being squeezed by rising utility prices and high food prices. Also, almost every other day a well known business announces job cuts which is likely to make those still in employment worry about their security and hence, save every penny they can.

Undoubtedly, all these promotions are good for the consumers. But, offering such huge discount means that retailers are effectively cutting their profit margins, or sometimes even making a loss just to shift their stock. What this means is that in the long term, many retailers will not be able to sustain themselves and it will not be financially viable for them to operate any longer, and hence will go bust.

So what? Well, this would result in job losses, numerous suppliers losing their orders and so on. When the economy does recover, it will mean one less competitor in the marketplace and hence, less competitive prices.

So, in the short term, the promotions are good for the consumers, in the long term however, maybe not.

Wednesday, 12 November 2008

Profits at Starbucks go Skinny Latte





Profits for the coffee chain Starbucks fell by 97% in the fourth quarter to $5.4 million, as compared to $158.5 million this time last year. Although the sales revenue were up 3% to $2.52 billion, like for like sales actually decreased by 8%.

This shouldn’t really come as a surprise then since consumers are cutting back on what they deem “luxuries” and are more cautious about their spending and are literally watching their pennies. Starbucks is perhaps well known for its high prices as much as it is for its coffee. Its share price dropped by 3% after the news broke out and was trading at $9.91. Last year, it would have been worth around $20-$30.Starbucks said that it has seen a decrease in customer traffic, in other words the number of customers visiting its branches, and also, crucially, the value of each transaction per customer. So, it is likely that the increase in sales revenue is likely to be due to the increase in prices.

Although drinking coffee is one of life’s little pleasures, its prices in the cafés are anything but little. A cup of coffee for $4 or £2.50 may seem insignificant on its own, but multiply them up for every working day of the month and you are left with a sizeable figure. Starbucks could lower its prices, but it is seen as a premium brand and would as a result devalue its brand value. Think of Marks & Spencer’s food range competing on its prices with Tesco’s Value range or Sainsbury’s Basic range and you get the picture about devaluing the brand value.

It’s likely that other coffee chains like Café Nero and Costa Coffee would now be worried about their own situation while the likes of McDonald’s will be rubbing their hands with glee at the prospect of attracting coffee drinkers with their cheap prices. McCoffee anyone?

Monday, 27 October 2008

Drop in oil prices, but don't be happy just yet.

Prices of crude oil dropped from a peak of $147 a barrel in July to below $60 a barrel today. This drop in oil prices has sparked off a price war between, you guessed it, UK’s top four supermarkets-Tesco, Asda, Sainsbury’s and Morrisons. After trying to fill up cash strapped consumer’s shopping carts, they are now trying to fill up their cars. Prices of unleaded petrol fell to just under £1 per litre. The recent fall in the prices is due to the fear that the sharp increase in prices is likely to lead to a fall in demand and hence a fall in revenue.

However, this drop in prices is likely to be short lived. This is because OPEC (Organisation of Petroleum Exporting Countries), a cartel of oil producing nations, announced in the wake of the recent drop in prices that they would cut the production of oil by 1.5 million barrels a day by next month since they fear that their revenue will decrease because of the drop in oil prices. This, they hope, will lead to a decrease in supply and since the demand of petrol is likely to go up due to the decrease in prices, it will ultimately lead to an increase in the price of oil, which some experts estimate to be around $80 to $100 per barrel.

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Although it is immoral and unethical, the oil producing nations, in a way, have made a smart move by coming together and working for a common interest, i.e., to make as much money as possible, rather than against each other. Working together ensures that they can control the amount of supply of oil and hence also the price we pay. Oil is by all means almost a necessity which means that the demand is price inelastic; this means that the change in price does not have a huge impact on the level of demand. People still have to fill up their cars to go from A to B, transportation firms still have to fill up their trucks to transport goods and so do buses, trains and airplanes. Also, petrol and diesel have no real alternatives.

However, in a recession, demand is likely to be price elastic, which means that demand is sensitive to the price. So, the move to cut production may lead to a fall in supply, but the increase in prices might also lead to a fall in demand, which would give counterproductive results to what OPEC hope.

Cartels formed by companies are against the law, otherwise we would not have competitive prices and certainly no price wars between supermarkets since they would be busy colluding with each other and fixing prices.

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The value of Pound (£) has been falling against the Dollar ($). The benefit of this is that it makes UK businesses very competitive in foreign markets and allows them to import their goods at a competitive price. The flip side of this is that it increases the cost of importing raw materials of which oil is a part. It is likely that even this will increase the price of petrol and diesel we pay at the fuel station.

So, there is no reason to be happy about the drop in fuel prices since it is only temporary and more of a Christmas offer than a real deal.

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Wednesday, 22 October 2008

Keynes way of kick starting the economy


Argos Logo 120x60
Home Retail Group, the company that owns the DIY store Homebase and retailer Argos, reported a loss of £450 million in its half-year operating profit. The reason for this loss is attributed not only to consumers restricting their spending, but also the weakening of the Pound which means that it costs more to import products from other countries, add to that the increase in the cost of raw materials, production and transportation. Products that are seen as a luxury have seen their sales and consecutively their profits drop as consumers switch to cheaper value-for-money products. Budget stores, as a result, have seen their sales and profits increase rapidly, in cases like Poundland, even double.

However, a drop in sales at Argos, which is not exactly an upmarket store, should create a little more than just a flutter amongst businesses operating in similar sectors. This is because it suggests that not only have consumers changed their shopping habits and switched to cheaper stores, they have stopped spending altogether on items they deem unnecessary. There are concerns about unemployment as many are worried that they would lose their jobs. The utility bills and mortgage repayments are rising. All this creates an atmosphere of uncertainity and leaves people preferring to save any surplus rather than spend it as they did before.

According to John Maynard Keynes, a well-known British economist, who lived during the Great Depression of the 1930’s, the only way to give the economy a kick-start, is to spend and spend and spend. This is because a recession is caused by a fall in demand, not by the fall in supply. Demand has fell quite a lot recently because the credit that backed it no longer exists. Although Governments around the world have injected banks with capital, banks in turn have effectively turned off the tap of credit. Keynes believed that in the event of consumer spending decreasing, the Government should maintain or even increase its spending rather than cutting back. The people employed in the sectors where the Government spends its money would in turn spend their wages benefiting the local businesses who in turn spend and make investments and that gets the whole economy moving again. That way, a downward spiral of recession could be turned into an upward spiral of growth.

Alistair Darling, the Chancellor of the Exchequer, is adopting Keynes’s ideas. He said that the Government would increase its spending on large scale projects. In the long term, it means increasing the national debt as the Government has to borrow money to keep up its spending. So be it. Keynes said that Governments should think of the short term, because, as he put it, "in the long run we are all dead".

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Wednesday, 15 October 2008

This isn’t just any gas & electricity; this is M&S gas & electricity


Marks & Spencer announced today (15 Oct) its partnership with Scottish and Southern Energy to launch its new offering- M&S Energy. Customers can sign up in store and online through www.mandsenergy.com which goes live on the 27th of October. M&S plans to reward their customers by offering them M&S vouchers when they sign up, reduce their energy usage or opt for paperless billing. It is relying on its strong brand name to attract customers. However, since M&S is regarded more as an upmarket brand, it is unlikely that people will switch to M&S initially since it will naturally be perceived to be more expensive than its competitors.

Offering vouchers rather than a discount on the bill itself is an interesting way of making people sign up and shop at M&S since shopping at M&S is the only way to redeem the vouchers. This would lead to a rise in sales for M&S, who has seen its sales drop-M&S style, and would ensure that the money stays within the organisation. This is because if you get a £10 voucher, M&S is not actually spending the £10, but the voucher is worth £10 that can only be spent at M&S. This is different to it giving you £10 discount on your bill that it does have to spend and since you are free to spend it anywhere you choose, M&S might not benefit from it. It will be interesting to see if other stores, like Britain’s Biggest Discounter, Tesco, will join M&S to offer gas & electricity to its customers.

Further reading:
M&S Corporate Website: http://corporate.marksandspencer.com/media/press_releases/company/pressrelease_mandsenergy

M&S Sales:
http://business-easy.blogspot.com/2008/10/m-weather-forecast-bleak-in-britain.html

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Wednesday, 8 October 2008

Sales at Poundland and Thorntons thrive


Poundland, the single price retailer where everything costs £1, announced that its operating profit for the financial year ending March 2008 had risen by a staggering 122%. Its profits rose from £3.6 million to £8 million. This shows that consumers are abandoning traditional retailers and heading for discount stores to save money. However, the interesting thing is that Poundland claim that they have seen a 20% rise in shoppers belonging to the AB social class. AB social class consists of the upper middle class and the middle class and typical occupations include doctors, lecturers, accountants, company directors, etc. This is interesting because those belonging to this class are generally associated with shopping at stores such as M&S, John Lewis, etc. and would rarely be seen, or want to be seen, at a discount store. It seems nobody is immune to the credit crunch, not even the rich. The Times recently reported that Lakshmi Mittal, Britain’s richest man, recently saw the weight of his fortune become a little less heavier as he lost £16 billion due to the drop in the share prices.

Thorntons, the well known chocolate maker, announced that its sales for the first quarter had risen by 6.4%. In addition to its own stores, Thorntorns also has numerous franchisees and also sells to supermarkets. Sales in its own stores grew by 4.9%, while sales at franchise stores and retailers grew by 2.4% and 11% respectively. Although consumers are cutting their spending and avoiding expensive brands and switching to discount stores, they still like to treat themselves occasionally. Thorntons has a well known brand name and a reputation for quality. It has numerous products for under £5 many starting at around £1.15. Add this up and Thorntons has a product that is able to keep up its sales even when other products which are deemed a luxury suffer falling sales.

Monday, 6 October 2008

"Pizza Hut" gets a healthy makeover


Pizza Hut, famous for its pizzas (no prizes for guessing), is launching a new healthier menu which is to include pastas. As a part of this revamp, 30 of its branches in the UK are to be re-branded to "Pasta Hut", for the time being atleast, to reiterate the point that it is going to sell pastas. This re-brand is expected to cost £100m and will last 6 years. Pizza Hut has over 700 franchises in the UK and the first one opened in 1973, over 35 years ago. They hope that this move will help put the brand a upmarket position with a sophisticated and chic atmosphere that will clearly give it an edge over its competitors.

It seems that Pizza Hut is trying to attract health conscious middle-class people affected the credit crunch who are looking to downgrade, but are still looking for a more healthier, more wholesome option. This is the only way it is going to survive the current economic climate since it is likely that many of its current customers belonging to the lower income group would be downgrading to cheaper options and hence Pizza Hut has to somehow attract new customers.

However, not a lot changes as by re-branding to Pasta Hut, it is again restricting itself to a particular product line, like it did before, with pizzas. Currently, pasta accounts for around 3% to 4% of the sales, but Pizza Hut's chief executive in Britain, Alasdair Murdoch, hopes it will account for around 10% soon.
Those willing to try it out should go to the following website http://www.pastahut.co.uk/Home

Friday, 3 October 2008

M&S weather forecast- bleak in Britain, sunny in Shanghai

Britain's biggest clothing retailer, Marks & Spencer, announced yesterday (03 Oct) that like-for-like sales for stores including the new ones had fallen by 6%. Although this is'nt as much as John Lewis, who saw its sales drop by 8%, it is still bad. General merchandise, which includes homeware and clothing, saw a fall of 6.4% while food sales fell by 5.9%. This fall in sales is being attributed to consumers switching to cheaper brands offering better value for money. Afterall, when it begins to pinch in the pocket, brand loyalty is bound to be thrown out of the window. On a more optimistic note, M&S said that its promotion "Dine in for £10" was "spectacularly successful" and its online sales had increased by 34%.

On the bright side, the opening of M&S's store in Shanghai yesterday was'nt any less of a spectacular success either. The store, situated on the Nanjing West Road, saw home-sick expatriates and the affluent Chinese middle-class queue up outside the store waiting to get their hands on traditional British merchandise. Apparently, items such as biscuits, jams, Double Devon Toffees, fisherman's pie and digestive biscuits were amongst the most popular items. M&S is targeting the fast expanding Chinese middle-class with increasing disposable income. It hopes that its stores situated internationally will in the future account for 15%-20% of its revenues. Ironically, according to the Guardian, about 30% of non-food items that M&S sells are infact manufactured in China, but will have to be re-imported for licensing reasons.

http://bizeasy.wordpress.com/2008/10/03/ms-weather-forecast-bleak-in-britain-sunny-in-shanghai/

Wednesday, 1 October 2008

Domino's sales rise as take-outs become popular

The credit crunch has meant that eating out is beginning to become a costly affair for most families and so they prefer to stay at home. However, rather than cooking a meal, most are beginning to order take-outs. Domino’s Pizza’s chief executive Chris Moore said that it was benefiting from this trend as the sales for the last 13 weeks had increased by 17.8%.

Supermarkets are doing their bit to attract customers by offering huge discounts and BOGOF offers on ready meals which only has to be re-heated before eating. However, Moore believes that this would not affect Domino’s sales since people do not want to go through the hassle of having to buy the product and re-heat it when ordering in takes roughly a half-hour only. Seems like many still prefer convenience than saving money.

Tuesday, 30 September 2008

Tesco's first half profit up 11%.


Supermarket giant Tesco today announced a 11% rise in its half-year pre-tax profits which rose to £1.44 billion from £1.29 billion last year with sales rising 13% to £25.6 billion. Like-for-like sales grew by about 7% which seems very good especially since consumers are cutting back on their spending and discount retailers like Aldi, Lidl, Netto, Iceland, Wilkinsons, etc. are attracting customers from large supermarkets.

It was reported earlier this month that Tesco's market share had decreased by 0.2% to 31.5%. However, it still has a much greater market share when compared to stores such as Aldi which has 2.9% market share which allows Tesco to benefit from economies of scale. This means it can buy its stock in relatively large numbers at lower cost which would normally allow it to increase its profit margin, but in the current financial situation, it allows Tesco to reduce its prices thereby attracting shoppers looking to reduce their grocery bills.
Tesco introduced a new discount range of about 400 products aptly named "Discount Range" with the aim to compete with discount stores and offer customers value for money. Tesco's chief executive Sir Terry Laehy claimed that sales of its discount range was rising faster than that of Aldi or Lidl.

Tuesday, 9 September 2008

Retail Sales affected by Wet Weather

According to the figures released by the British Retail Consortium, retail sales fell for the third consecutive month as the wet weather kept most of the shoppers indoors. Like-for-like sales for August were 1% lower than last year. DIY and gardening product sales fell due to the wet weather. However, furniture and home ware product sales fell the most.

On the other hand, the appalling weather conditions and the fact that many
are avoiding eating out due to tightening budgets, meant that many preferred to cook at home which in turn saw the sales of food and drink grow significantly.