Music price comparison site

The internet is filled with dozens of sites that let you compare prices of things like car insurance, utilities, credit cards and even meerkats. Such sites are popular since they allow the consumer to get the best possible deal without the hassle of going to each individual store and comparing prices. Well, there is a new comparison site, imaginatively named Comparedownload.com, that allows you to compare the prices of music downloads from different stores like 7digital, Amazon, Tesco Digital, We7 and iTunes.

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Comparedownload.com is the first website in the UK that allows music fans to compare the price of music downloads and seems to have stumbled upon a gap in the market that seems so simple and obvious now that its mentioned. The website's founder, James Bott, says that it was the frustration of having to search through different sites for the cheapest price for music downloads that lead him to develop this website.

According to the International Federation of the Phonographic Industry (IFPI), only 5% of total music downloads are done so legally. This means that there is a huge market for legal downloads if the other 95% are tapped into. If the market potential for online downloads is indeed so huge, why has it taken so long for a site that allows the consumer to compare prices of downloads to be launched? And that too this isn't a venture by some business seeking to exploit a gap in the market, but the result of someone's frustration and need.

Maybe its because there aren't enough sites selling music legitimately that have huge catalogues that can be compared. The reason for that is perhaps that its too hard for sites trying to sell music legitimately to bring all the record companies together and convince them to allow a website to sell their songs. And if the website doesn't have a wide collection of songs, customers will obviously not come. The other quick and simple alternative is file sharing, which of course is illegal.

There is of course another alternative, buying a CD. But what if you only want one single, and not the whole album? Also, it’s a lot less convenient than downloading music. CD sales, according to the IFPI, dropped by about 15% last year. Of course, the music industry will be quick to put the blame for the drop on illegal file sharers who want to listen to music, but pay nothing for it. But I don't think that all those who share music do so because they are heartless or get some sort of pleasure by “stealing” someone's work, as they are often portrayed. I think it’s a bit hasty to attribute the drop in sales of CD's to online file sharing. Maybe its because the way people view music and the way they want to obtain their favourite music is changing.

Recent surveys suggest that an increasing number of people who previously got their music from file sharing are switching to legitimate music streaming sites like Last.fm, We7 and Spotify. But the business models of such music streaming is completely different from those of the music companies. Music companies want to charge the consumer for each individual download and control how many times the music is moved around whereas music streaming sites view the delivery of music as a service that would allow revenue to be generated by displaying relevant ads and through sales of complementary products like merchandise, tickets to gigs, etc. The biggest hurdle again for such streaming services I think are record labels that may need a lot of convincing to let the sites stream their music. Many are sceptical about streaming sites generating significant revenue that would compensate for the drop in CD sales.

To a certain extent, I think that it’s fair to say that the music companies are victims of their own greed and their inability to view the internet as a means of diversifying rather than viewing it as a threat to their business. There are a huge number of online retailers selling all kinds of things from books to computers and they have been operating for quite some time now. Yet, the number of online music sites are still quite low and only now beginning to increase. No wonder then that although you can buy pretty much anything on the web, it’s still relatively hard to buy music legally. It must be so hard to get them all on board and agree on particular business model that it takes somebody with utter determination and nerves of steel with financial backing to achieve a deal. Imagine the kind of problems that Steve Jobs must have faced of convincing each and every record company to make their catalogue available for sale when Apple was planning to launch the iTunes store.

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High Street Blues

The trading that occurs in the run up to Christmas is very crucial to retailers even in the "normal" years. It allows them to make up for the losses they might have incurred over the year and helps them prepare financially for the coming year. 2008 has been, by any standards, anything but a normal year. Huge banks have become small banks, some have been swallowed up by bigger banks, some have merged with other banks while some have disappeared altogether.

Little surprise then that the past few weeks have been really tense for the retailers. The number of shoppers visiting the shops have decreased. As a result, retailers have been forced to cut their prices to attract shoppers. According to Experian, the number of shoppers during the weekend, the last weekend before Christmas, was down by 8.7% as compared to last year. However, the number of shoppers yesterday were up 13.6% as compared to the same Monday last year.

It's a bit unfair to compare the two corresponding Mondays because last year the Monday was Christmas Eve. The kind of shoppers who go shopping on Christmas Eve are generally those looking for food items or ingredients for their Christmas dinner, last minute shoppers or those looking for last minute bargains.

Even though the number of shoppers increased, it still remains to be seen how much revenue that translates into. The main reason why more consumers went out to shop perhaps has a lot to do with a last minute heavy discounts by retailers in desperate attempt to attract shoppers. According to the accountants Ernst & Young, the average discounts were 40%, up from 38% last year. It means that even though people had more shopping bags in their hands, the retailers wouldn't have made a lot of money from that.

Although the high street is seeing a decline in the number of shoppers, according to Hitwise, the number of people visiting the websites of high street retailers has increased. Between Dec 18 and Dec 21, traffic to online retailers(including internet-only and high street) increased by 2.2% on average as compared to last year. Websites of high street retailers saw their traffic increase by 2.7% on Saturday and 5.9% on Sunday as compared to last year.

When it comes to prices, mostly the online retailers clearly have an advantage over their high street rivals. But their biggest drawback is that the items have to ordered before a certain date to ensure that they are delivered in time for Christmas. On the other hand, the websites of high retailers allow the shoppers to book their products online and pick them up instore. It may not be cheaper than the internet-only retailers, but it certainly is more convenient. One of the put-offs of shopping on the high street before Christmas is clearly having to navigate through crowded streets and aisles holding your shopping bags. It is also very hard to compare prices across different retailers and browse the items leisurely.

The rise in the number of shoppers will definately be of some relief to retailers. But it will by no means make up for the dismal sales and revenues they have generated over the past few weeks. Woolworths and MFI have gone bankrupt and Whittard of Chelsea is said to be on the brink of administration. And it is clear that more will have the same fate in the new year, what remains to be seen is who they will be.

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Sales rise amidst the credit crunch

According to figures released by the Office of National Statistics (ONS), the volume of sales between September and November rose by 0.5% as compared to the three months before it. This may not sound good, but compared to all the doom and gloom and the difficulty of obtaining credit, it does sound good. Also, the value of weekly sales in November were 2.9% higher than in November last year.

However, the high street retailers beg to differ with the figures. The British Retail Consortium (BRC) said that the figures released by the ONS were optimistic and painted a "rosy picture" of the current difficulties. According to BRC's own findings, the sales value actually fell by 0.4%. Experian reported that the footfall (the amount of traffic generated by shoppers visiting the stores) in stores for the first three days of the week had decreased by 11.5% compared to last year.

It seems hard to believe that the increase in the volume in sales could have lead to a increase in the value of sales. After all, the increase in the volume of sales is largely due to a wave of heavy discounting by the high street retailers, especially after Woolworths slashed its prices to get rid of its stock. It is likely that the spectacular and well-publicised offers by retailers would have made some reluctant consumers go out and spend. It is also equally likely that many who generally would have waited for Boxing Day sales have instead done their shopping before Christmas since they feel that the discounts offer good value for money. After all, there is a limit to the amount of discounts that the retailers can offer before it starts eroding their profits. So many consumers may feel that the discounts are as good as they are going to get. If this is true, what would happen is that the average amount of sales during the Christmas period hasn't really increased, but the shopping has been concentrated to a few weeks before Christmas.

The reason for this difference in figures, according to Reuters, is that the figures of "the ONS figures capture internet shopping more fully". According to the ONS, the value of online sales was £220 million in November and it accounted for 3.8% of the total retail revenues. According to Experian, its company Hitwise which is an online competitive intelligence service, found that the websites of high street retailers had 22% more visits than its internet-only rivals. This could explain why the sales have increased even though the number of shoppers visiting the stores seem to have decreased.

Many shoppers percieve the prices of online retailers to be cheaper than their high street counterparts. And this has been shown to be true in most cases. After all, they do not have to worry about expensive overhead costs like rent and sales staff. However, many shops on the high street nowadays allow their customers to haggle and bag bargains, and this is not available to online shoppers.

It would be interesting to see the figures of the overall retail sales before and after Christmas since that would allow us to see the whole picture.
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Free Laptops

For some time now, mobile phone networks and retailers have been offering free or subsidised handsets when you sign up for one of their plans usually for a period of 12 or 18 months. Its great for consumers since they get the latest handsets without having to pay the full price and the networks are happy since they are assured custom for the stipulated length of the contract, in other words, the customers are locked to the network. However, the market for voice and text services is riddled with competitors and is also becoming saturated since there is a limit to how much people would talk or send text messages.

However, many people are now beginning to access the internet for applications such as chatting, e-mails, local maps, etc. via their mobile phones. But, the mobile phone has limitations, the most obvious being processing power and screen size. Laptop computers have become the new "handsets" which mobile networks are now offering for free when you sign up for one of their mobile broadband deals. It all started about a year ago when Carphone warehouse started offering a Dell laptop when you signed up for their Talk Talk or AOL broadband package. Now, Orange, T-Mobile and Hutchitson 3 have joined the bandwagon with their own mobile broadband deals offering free laptops. More networks offering such deals would force them to reduce prices on their tariffs. This would be beneficial for those looking to surf the internet on the move as they wouldn’t have to invest in a laptop, especially for those who don’t already own one or are looking to upgrade theirs soon.

However, with the credit crunch affecting high street sales, it is likely that stores will offer heavy discounts on consumer electronics making it cheap to buy laptops which might deter people from signing on to such deals.