Richard Branson is under pressure. He is opposed to the proposed BA-AA deal. I don't think, he needs to worry.
First of all, its a free world. To say that this (BA+AA+Iberia alliance) will create monopoly is exaggeration.
Secondly, he needs to make Virgin Atlantic more competitive. Virgin is known for good customer services. There is always a market for good airlines. Come on Sir Richard, be competitive. A good businessman should never be afraid of competition. Differentiate (Michael Porter), create a niche market and you will reap rewards.
Further reading: http://uk.reuters.com/article/businessNews/idUKLC60329820080912
First of all, its a free world. To say that this (BA+AA+Iberia alliance) will create monopoly is exaggeration.
Secondly, he needs to make Virgin Atlantic more competitive. Virgin is known for good customer services. There is always a market for good airlines. Come on Sir Richard, be competitive. A good businessman should never be afraid of competition. Differentiate (Michael Porter), create a niche market and you will reap rewards.
Further reading: http://uk.reuters.com/article/businessNews/idUKLC60329820080912
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